Growth strategy for E-commerce brands
Growth Marketing for
E-commerce &
Consumer brands
I help brands find their biggest growth opportunities and turn them into marketing strategies that attract customers, increase conversions and drive revenue.
Proof over promises
A track record of making marketing count
Marketing should contribute to business growth. These are some of the results I've helped drive.
- $17.9K+
Generated through email campaigns in under three weeks
View campaign results- 90%
Of top-selling products ranked #1 on Google’s first page and in AI Overviews
View campaign results- 90%+
Increase in organic search clicks, from 53,600 to over 102,000
View search growth- $54K+
In ticket revenue from an edutech bootcamp, supported by marketing campaigns
View campaign results- 3M+
Instagram impressions from a single campaign
View campaign proof
Multiple industries. Different challenges. One objective: measurable business growth.
Start with the real challenge
Your business might not need more marketing. It might need better marketing.
Are you investing in marketing but not seeing the results you expected? One of these may sound familiar.
- 01
You’re getting traffic, but not enough customers.
People visit your website, browse your products and leave without buying.
- 02
Acquiring customers is getting expensive.
You’re spending more to attract new customers without a proportional increase in revenue.
- 03
Your existing customers aren’t buying again.
You keep chasing new customers while overlooking the revenue already within your customer base.
- 04
Your channels aren’t working together.
You’re active on social media, email, SEO and ads, but no clear strategy connects them.
- 05
Not enough of the right people are finding you.
Your competitors are being discovered by the customers who should be buying from you.
- 06
You don’t know what’s holding you back.
You’ve tried different tactics, but you can’t tell what’s working, what isn’t and what needs to change.
The answer isn’t necessarily another channel. It’s knowing where your biggest opportunity lies and building your strategy around it.
A considered approach
Case Studies
- 01
Email Marketing
$17.9K+ generated in under three weeks
- 02
SEO Growth
90%+ increase in organic clicks
- 03
AI Search / GEO
2,200+ AI search responses
- 04
Local SEO
3,460 Google Business Profile interactions
- 05
Edutech Bootcamp
$54K+ in ticket revenue
A connected approach to growth
Where I can help you grow
The right strategy depends on your business model, customers, goals and current performance. These are the areas I work across.
- 01
Customer Acquisition
Attract more of the right customers.
Find ways to reach potential customers, increase brand visibility and bring qualified people into your funnel.
- 02
Conversion Optimisation
Get more value from the attention you already have.
Identify friction in the customer journey and improve the messaging, content and landing pages that influence buying decisions.
- 03
Email Marketing & Retention
Turn existing audiences into repeat customers.
Build email strategies that nurture subscribers, recover abandoned purchases and encourage repeat orders.
- 04
SEO & Organic Growth
Make it easier for customers to find you.
Improve your visibility and develop content that attracts the right audiences across traditional and AI-powered search.
- 05
Content & Brand Growth
Make your brand more discoverable, memorable and persuasive.
Develop content strategies that build awareness and show customers why they should choose you.
- 06
Growth Strategy & Marketing Analysis
Know what to prioritise, what to fix and where to invest.
Evaluate your marketing, analyse performance, identify missed opportunities and build a practical roadmap tied to your business goals.
A clear path forward
How I approach growth
Good marketing starts with the right questions.
- 01
Understand the Business
I learn your business model, products, customers, competitors and goals before recommending anything.
- 02
Diagnose the Opportunities
I review your marketing activity, customer journey and channel performance to see what’s working and where you’re losing ground.
- 03
Build the Strategy
Not every opportunity deserves your attention. I prioritise by impact, resources and feasibility.
- 04
Execute What Matters
From email and SEO to content and acquisition, I turn the strategy into action.
- 05
Measure, Learn & Optimise
I track performance, learn from the results and scale what works.
The impact of a clearer strategy
What better marketing could look like
Growth isn't about doing everything. It's about identifying what will make the biggest difference and doing it well.
- More customers discovering your brand
- More visitors becoming paying customers
- More revenue from your existing audience
- More customers coming back to buy again
- One strategy connecting it all, instead of separate initiatives
The right partnership matters
Are we a good fit?
The best working relationships happen when your goals and the work I deliver are aligned.
We'll likely work well together if:
- You want marketing to deliver measurable business outcomes, not just activity.
- You want to understand where your biggest opportunities are.
- You value strategy, research, execution and ongoing optimisation.
- You’re willing to invest in long-term growth.
- You want someone who thinks beyond individual channels.
- You’re open to challenging assumptions and testing better approaches.
We may not be the right fit if:
- You want someone to execute tasks without understanding the bigger picture.
- You’re looking for guaranteed revenue or overnight results.
- You don’t want to measure marketing performance.
- You want to be on every channel, whether or not it makes sense.
- You’re not able to invest the resources a growth strategy requires.
The goal isn't to do more marketing. It's to make your marketing work harder.
Let's Talk About Your Growth GoalsA few helpful answers
Frequently asked questions
A little more about how we can work together and what to expect.
01What does a growth marketer actually do?
I look at your entire customer journey to find the best opportunities to attract, convert and retain customers. Instead of focusing on one channel, I focus on the activities most likely to drive growth.
02What industries do you work with?
I work across industries, with a particular interest in consumer brands, e-commerce, beauty and skincare, and technology-driven businesses.
03Do you only work on SEO and email marketing?
No. SEO and email are among my strongest areas, but I start from your business’s actual needs. The biggest opportunity might be in acquisition, conversion, retention, content or a mix of these.
04Can you work with our existing team?
Yes. I work alongside in-house teams, founders and other specialists to identify opportunities, develop strategy and support execution.
05Do you offer strategy or execution?
Both, depending on the engagement. I can build the strategy, support implementation and optimisation, or do both.
06How do you measure success?
It depends on your objectives. Relevant metrics include customer acquisition, conversion rate, revenue, lifetime value, repeat purchases, organic visibility and retention.
07How do we get started?
Book a discovery call. We’ll discuss your business, current marketing, goals and potential opportunities.
Make your next move count
Let's find your next growth opportunity
Your business may not need more marketing activity. It needs the right strategy, the right priorities and execution that moves the numbers that matter.
Let's work out what's possible and how to get there.
Book a Discovery Call