Selected work · Five growth stories

The strategy behind their growth

A closer look at the strategies, decisions and execution behind results across email, SEO and content.

Email campaign revenue dashboard highlighting $17.9K in sales

01 Email marketing · Beauty & skincare

Generated $17.9K+ in Email Revenue in 3 Weeks

A beauty retailer had 35,000+ people on its email list and almost no revenue coming from it. Three weeks later, that list had brought in $17.9K.

Organic search growth chart showing a 90 percent increase in clicks

02 SEO · Beauty & skincare

Grew Organic Search Clicks by 90%+

A beauty e-commerce brand’s organic clicks went from 53,600 to over 102,000, and 90% of its priority products rank #1 on Google.

AI search visibility illustration with more than 2,200 tracked responses

03 AI search · GEO · Beauty & skincare

Earned 2,200+ AI Search Responses

Consumers increasingly use AI platforms to research products, compare alternatives and find recommendations. I strengthened a beauty brand’s visibility across AI search.

Bootcamp campaign results featuring $54K in ticket revenue

04 Growth campaign · Education technology

$54K+ in Bootcamp Ticket Revenue

An edutech business needed to sell a $200 bootcamp. Over 260 people signed up, and 87% of the Instagram accounts reached didn’t follow the brand.

Local search profile analytics showing 3,460 customer interactions

05 Local SEO · Beauty & skincare

Generated 3,460 Google Business Profile Interactions

Turned a beauty retailer’s neglected Google Business Profile into 3,460 interactions, including 981 website clicks, 398 calls and 96 chats.

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